About Us

Banking, Regulation, and Fintech specialists shaping the future of digital asset management

Jacobi Asset Management

We bring simplicity and safety to digital asset trading. We champion a world where investors can freely and securely embrace the exciting opportunities of the digital economy.

Our Story

From every challenge, a business is born


Our story began in mid-2019 when our founder envisioned a world where investors could freely and safely embrace the exciting opportunities of digital assets. This vision was spurred by our founder Jamie Khurshid, a former Goldman Sachs investment banker and pioneer of regulatory transparency in financial markets.

He went on to assemble a diverse team of blockchain, technology, investment and regulatory experts, deep-rooted in capital markets with a compelling pedigree in distributed ledger technology and digital asset management.

Mission One

Where do we go from here?


Our mission is to champion a world where investors can simply and securely embrace the exciting opportunities presented by the digital economy. We teamed up with tier one firms to launch the world’s first regulated, exchange-listed Bitcoin Exchange Traded Fund (ETF). The safest and simplest way for institutional, professional and sophisticated investors to access Bitcoin.

But this is just the start of our journey.

Evolution is key to growth and sustainability. We want to change the way people think about digital asset classes and promote solutions for a resourceful, transparent, inclusive and constantly evolving world. We understand the potential cryptocurrency has to create a new digital economy and create freedom for emerging markets.

With an ambitious growth plan and additional products planned in 2022, our mission will evolve. We encourage our investors to join forces to shape a better future for digital asset trading and the global communities we hope to impact.

“We are excited to be launching a new secure, transparent and accessible product to track the performance of Bitcoin. We are de-risking investments in crypto. The ETF removes technology risk associated with the physical asset and the counterparty risk associated with traditional funds or tracker products that are unregulated, leveraged debt instruments.” Jamie Khurshid, Chairman of Jacobi Asset Management
“The Jacobi Bitcoin ETF will finally bring digital assets wholly into the mainstream with an investment infrastructure supported by top tier firms. It will provide investors with the opportunity to participate directly in physically settled Bitcoin. This new ETF offers simple, secure, accessible investing into one of the world’s most exciting asset classes.” Roy McGregor, Jacobi Asset Management Director

Our Philospophy

What we stand for


Pioneer ground-breaking solutions that meet market demand and maximise digital asset trading opportunities


Build eco-systems of pre-eminent partners that integrate the worlds of digital assets and traditional capital markets


Provide trusted solutions underpinned by robust, regulated, and well understood frameworks


Dispel the myths surrounding digital asset investing and help investors navigate through the noise and complexity

Our People

Meet our Team

Martin Bednall

Chief Executive Officer

Jamie Khurshid


Roy McGregor


Peter Lane

Chief Operating Officer

Geneva Loader

Chief Marketing Officer

Oya Celiktemur

Sales Director